Authors Dr. Tom Nagle and Dr. John Hogan bring a unique combination of academic rigor and hands-on experience in the corporate trenches to customer value management and strategic pricing. They have shaped strategic pricing since the beginning and now take the discipline to a new level in this book. They have made critical contributions to the emergence of software tools for pricing and customer value management and to building the professional community in this space.
Tom Nagle, Ph.D.
Tom Nagle founded the Strategic Pricing Group in 1987, the year he published the first edition of The Strategy and Tactics of Pricing. He provides the intellectual leadership for the firm’s consulting projects and is a highly sought-after speaker and author, both in the U.S. and abroad. A long term sponsor of the Professional Pricing Society, Dr. Nagle is a frequent keynote speaker at their annual conferences. Prior to founding SPG, Dr. Nagle was a professor of marketing and strategy at the University of Chicago and Boston University. He is a graduate of Penn State University and received his Ph.D. from UCLA.
John Hogan, Ph.D.
John Hogan is an innovator in the pricing and value management fields and has personally developed many of the strategic pricing tools used by companies across the globe. These innovations have helped firms around the world elevate pricing from a tactical function to a strategic lever for profitable growth. John writes frequently on pricing and has been recognized as one of the leading authors in marketing and pricing. He was the co-author with Tom Nagle of The Strategy and Tactics of Pricing, 4th edition.
His recent professional experiences include working as a strategist and consultant at LeveragePoint, a Partner at Monitor Group, Vice President at Strategic Pricing Group, and a Marketing Professor at Boston College. He currently serves on the executive faculty at the University of Chicago and has taught at executive programs at Duke, Columbia University and the University of North Carolina. He received his B.S. from Auburn University in Electrical Engineering, his M.B.A. from Indiana University, and his Ph.D. from the University of North Carolina.
Joe Zale
Joe Zale is a Partner at Monitor Group, where he is a leader in its pricing practice. He has extensive hands-on experience delivering pricing and marketing strategy solutions to the world’s largest companies in B2B, life sciences and the consumer sectors. Prior to Monitor Group he was Vice President at Strategic Pricing Group. He received his B.A. from Hobart and William Smith Colleges and his M.B.A. from Boston University School of Management.
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